Hannover 96

Tradition. Passion. 96.

Since 2025, we have been a proud partner of Hannover 96, equipping both the professional team and the club's office with our "Feine Linie" (Fine Line) collection. This brings a fresh, clear look directly to the Maschsee – modern, high-quality, and with a distinctive signature.

The connection to Hanover is much more than a business cooperation for us. Our CEO, Leon Andreasen, himself wore the Reds' jersey and remains closely connected to the city. A true 96er through and through – and today, the link between the club and the brand.

Merchandise Line

Starting in April 2026, the first joint merchandise line will be available in the 96 fan shop. The team's line, emblazoned with the 96 logo, will then also be available to fans. Clear designs, high-quality materials, and a look that stylishly combines professionalism and club identity.

This partnership stands for more than just equipment. It stands for
trust, solidarity, and a clear commitment to the region.

Together with Hannover 96, we unite tradition and
modernity – with attitude, character, and genuine closeness.